Digital Marketing Specialist

Sappy is at the forefront of revolutionising customer engagement with our AI-driven platform. We empower businesses to deliver exceptional, personalised support. Join our innovative team and help shape the future of customer engagement!

Bangalore (India), Boston (US)

Hybrid

Job Description:

We are seeking a talented and experienced Digital Marketing Specialist to join our marketing team. As a Digital Marketing Specialist at Sappy, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.

Responsibilities:

  • Campaign Management: Develop, implement, and manage digital marketing campaigns across various channels including SEO/SEM, email, social media, and display advertising.
  • Content Creation: Create, curate, and manage engaging content for social media platforms, blog posts, newsletters, and other digital formats.
  • Analytics: Measure and report on the performance of all digital marketing campaigns, assess against goals (ROI and KPIs), and provide insights and recommendations for improvement.
  • SEO/SEM: Optimise website and content for search engines (SEO) and manage search engine marketing (SEM) to increase visibility and drive traffic.
  • Lead Generation: Develop and implement strategies to capture and nurture leads through digital marketing efforts.
  • Collaboration: Work closely with internal teams to align marketing strategies with business goals and ensure cohesive messaging.
  • Trend Monitoring: Stay up-to-date with the latest trends and best practices in digital marketing and incorporate them into campaigns.

Requirements:

  • Experience: Minimum of 3 years experience in digital marketing, preferably in a tech or SaaS company.
  • Skills: Strong knowledge of various digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
  • Tools: Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, HubSpot, and social media management tools.
  • Creativity: Excellent creative and content development skills.
  • Analytics: Strong analytical skills to measure and optimise campaign performance.
  • Education: Bachelor’s degree in Marketing, Business, or a related field.
  • Team Player: A collaborative team player who can also work independently when required.
  • Adaptability: Ability to work in a fast-paced environment and manage multiple tasks simultaneously.

What We Offer/Why You’ll Love Working at Sappy:

  • Innovative Environment: Work in a dynamic and fast-paced environment with cutting-edge technology.
  • Career Growth: Opportunities for professional development and career advancement.
  • Flexible Work: Enjoy flexible working hours and remote work options.
  • Competitive Compensation: Attractive salary and benefits package.
  • Inclusive Culture: A diverse and inclusive workplace where your ideas are valued
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